Behind the Brilliance 130: Felecia Hatcher


My nickname for this show is the Reinvention Episode.

Felecia Hatcher is a White House Award-Winning Entrepreneur, Globally Sought after Speaker and Author who works to rid communities of innovation deserts and creates cool books, products and courses to help Start-Ups, Creatives and Broke Entrepreneurs follow their most epic dreams.

In this conversation, we talk about her journey from C student to award-winning entrepreneur. We also talk about the $1 million grant she recently received for her latest venture, Code Fever, and a lot more.

Say hi to Felecia and let her know what you thought about our chat: @feleciahatcher



Felecia Hatcher | Author, Speaker, Founder of Code Fever and Black Tech Week

feature6-1-5139b44ced4f8808For the past decade Felecia has dedicated her life to inspiring a new generation of leaders through her conversational talks on Entrepreneurship, Tech Innovation Inclusion, Funding and Personal Branding.

A globally sought after speaker, Hatcher has been honored at the White House as one of the Empact Top 100 Entrepreneurs under 30 in 2011, and honored as a 2014 White House Champion of Change for STEM Access and Diversity, Featured on the NBC Today Show, MSNBC, Grio’s 100 African American’s Making History, a TEDxMiami and TedxJamaica Presenter and featured on the Cooking Channel, Inc Magazine, Wall Street Journal Japan, Forbes Travel, Entrepreneur, Ebony, Vibe, Essence Magazine and Black Enterprise.

As a college student, Hatcher built and ran innovative college prep programs for companies like DeVry University, MECA, AMPS Institute, the YMCA,TED Center, Mount Olive Baptist Church and the Urban League.

After leaving college early, Hatcher went on to a successful career spearheading experiential marketing and social media campaigns around the country for tech companies like Nintendo, Sony, Stage Coach Island (Wells Fargo’s 2nd life video game), Microsoft, PNC and food giant Little Debbie (Mckee Foods).

Hatcher also worked for the NBA’s Minnesota Timberwolves as the Front Office Marketing Manager for the Minnesota Lynx and spearheaded their 10th anniversary re- branding campaign and surged single game ticket sales.

After falling flat on her face while attempting to chase an ice cream truck in heels, Hatcher started a gourmet popsicle and ice cream catering company in 2008 with her husband Derick Pearson. The company specializes in vegan friendly and spiked popsicles for events and retail and private label manufacturing. Again tapping into her knack for marketing Hatcher formed many strategic partnerships through her company Feverish Ice Cream using popsicles to help companies like Procter and Gamble, Paypal, Google, Trump, Air BnB, Universal Music, Adidas, West Elm, Jamison Whiskey, Whole Foods, Live Nation, Bacardi, JCrew, Capitol Records, Maker’s Mark, The US Census Bureau, The W Hotel, Playboy, Tom Cruise, and Vitamin Water promote their new products through her trucks, carts, social media networks and sponsored ice pop give-a-ways of private label and custom pops.

In 2012 the couple raised major VC funding opened a Retail Store and manufacturing. The company is dedicated to sustainability and innovation donating a portion of each Popsicle sold to charity as well as founding a youth entrepreneurship program called PopPreneurs in 2010 where Hatcher and her partner Derick Pearson taught kids in urban areas how to become entrepreneurs through ice cream carts  and in 2012 they founded Code Fever which teaches teens and their parents how to become creators of technology. The couple sold Feverish Pops in 2015.

Hatcher now serves as an advisor to startups, and  travels the world speaking to students and entrepreneurs about Personal Marketability, Building a business with limited funding and overcoming failure! Hatcher also works extensively with government, foundations, schools and VC’s to increase Inclusive Innovation in Miami and communities across the globe to make their startup communities more inclusive through Code Fever and Blacktech Week.

Hatcher is the author of 5 books The “C” Students Guide to Scholarships (Petersons), How to Start a business on a Ramen Noodle Budget (Petersons), FOCUSED Strategic Planner, How to become an Epic Expert, PopPreneurs and her upcoming book titled FAILURE your greatest Success Story.

TOPICS COVERED (partial list)

-how Felecia bounced back after setbacks

-Felecia’s best time management hacks

-Felecia’s path from C student to award-winning entrepreneur

-Felecia’s reflections on working with her spouse

-how Felecia got over her resistance to delegating (+ advice on how to approach it)

-and much more

STUFF MENTIONED IN THIS EPISODE (clickable links below)

Fitbod app 

The Alchemist (Felecia’s book pick)

The 4 Hour Workweek (Felecia’s book pick)

Zero to One (Felecia’s book pick)

I Know Why the Caged Bird Sings (Felecia’s book pick)

The Hard Thing about Hard Things (Felecia’s book pick)

Felecia Hatcher online 

Felecia on Twitter 


  • iluvblackwomen

    Thank you for covering one of our greatest assets in the Black Tech Ecosystem – Felicia and mentioning both what Felicia has done and what the married couple has done.