Behind the Brilliance 096: Gunnar Lovelace


This week, Lisa Likes a quote from President Obama’s appearance on Humans of New York – it’s soooo good – listen to the top of the episode to hear it.

This week’s guest is Gunnar Lovelace, the co-founder and co-CEO of Thrive Market, an online market offering top-selling healthy brands delivered to your doorstep for wholesale prices. I’m a huge fan of the company and this conversation made me a fan of Gunnar.

If you’ve ever considered starting a company based on a passion or if you’re a current or aspiring leader of any kind, this episode is a must listen. I pull back the curtain on Gunnar’s journey as an entrepreneur and big thinker.




Gunnar Lovelace |

Gunnar Lovelace is a serial entrepreneur in nonprofits, technology, fashion and real estate. Most recently he is the founder and co-CEO of Thrive Market, an online wholesale buying club on a mission to make healthy living easy and affordable for every American family. Thrive Market currently offers the 4,000 most popular natural and organic products in the world at 25-50% off retail, shipped anywhere in the U.S. for free. For every paid member on the site, the company also sponsors a free membership for a low-income family. Previously he co-founded Love Heals – a conscious jewelry company that has funded the planting of over 1,500,000 trees and sponsored of over 50,000 malnourished children. Prior to Love Heals, Gunnar started two technology companies in Los Angeles in software education and natural language processing, both of which were sold. In addition to his for-profit companies, Gunnar has started two non-profits in education and environmental training.


TOPICS COVERED (partial list)

We covered a LOT including:

-Gunnar’s journey from growing up on a communal farm to running a $100M+ company

-how Gunnar thinks about failure

-how Gunnar chose his cofounders (great advice here if you ever want to start something with another person)

-work/life harmony

-why Gunnar kept pushing after being rejected by 50 venture capital firms (their most recent round was $100M so…yeah)

-and much more!


STUFF MENTIONED IN THIS EPISODE (clickable links below)

Thrive Market

Gunnar on Twitter

The 7 Habits of Highly Effective People (Gunnar’s book pick)

Sapiens (Gunnar’s book pick)